Eyeball Optimization (EBO)
The human eye reads a web page starting with the most prominent element on the page. This will continue until an action occurs, loading a new page, an ecommerce action or closing the window, etc. We profile your customers, then prioritize your products, services and/or features and create most desired action priorities. This is built into the presentation layer of your website. We are committed to delivering websites that are well organized, highly optimized and perform well with human visitors, not just a Search Engine Spider.
Search engine optimization requires that a website provide information that a robot can understand, words. This leads to landing pages being rich with information in order to be authoritative in nature for the given subject. The result? Web pages that don't drive action, rather, expertly deliver information for search engine spiders for strong keyword rankings. In highly competitive commercial industries, this could mean flat, boring, web pages that are not maximizing visitor traffic. The answer to this is to incorporate optimizing your webpages for human traffic, leading to action conversions. Welcome to Eyeball Optimization.
EBO in a Nutshell
Eyeball optimization is the act of optimizing the presentation layer of a website and its pages that drive viewers to your most desired conversion action. By defining the actions, in priority, whether it is a phone call, shopping cart or form submission, designers can build these elements into the web page design and place the action elements in prominence for human visitors.
Simply creating an attractive website isn't enough. Simply optimizing a website for search engine rankings isn't enough. Your Internet presence needs to be optimized to rank well, receive quality traffic, then convert visitors to customers. The most valid page for a search engine query will likely contain keyword dense text, optimized headings and some links to related content or resources. At the same time, your most desired action, should be delivered in the most prominent element on the web page layout.
Your competition is a mouse-click away. You have seconds to capture your viewers and keep them on your website. This is done through analysis and customer profiling, action prioritization and expert web design. EBO is a practice that simply cannot be ignored by SEO professionals. You don't have to go far to hear the scuttlebutt about SEO practices that actually hurt action conversion, where optimization and page ranking is priority over conversions. This happens when not enough attention is given to your visitor profiles, most desired actions and conversion rate. Increased traffic through organic rankings is an asset, however keeping your viewers on your site longer and your site converting viewers to customers is just as important. We believe that action conversion is as important as your search engine rankings.