SEO - Search Engine Optimization Services
As an offered service with the SEO Content Management System, we extend complete search engine optimization services. This is done following Bruce Clay methodologies and ethics. Our analysts are certified by Bruce Clay, Inc and use the SEO Toolset. We only employ best practice methodologies and optimize your website after thorough analysis and much attention to detail.
Our solutions start with designing a competitive information resource, based on research. By looking at what the search engines are rewarding we can begin frame working a competitive information resource, a skeleton design that focuses on the amount, organization and structure of the information necessary to compete for the keyword market. This is the nucleus of the business solution, the information your property will offer on the Internet. The search engines are in the information industry, they want to provide users with the most relevant results for their search query. We design relevant Internet resources and develop your property around what the search engines want – information. During this, we organize and architect the information into highly optimized websites.
Keyword Research
This is the most important part of your search engine optimization campaign. This is where you choose your targets. We perform a complete analysis of your product, service, competition, industry and market to identify search terms that your business will benefit from. This is done using all of the available tools and performed by certified SEO Toolset analysts in concert with our business consultants. We will flesh out the obvious and search for more ways to expand your keyword market, with ROI in mind the whole time.
Campaign Strategy
We design reasonable strategies for your marketing campaign. Our experts will deliver complete reports that we present to you, our client, in order to make business decisions based on empirical data. We make recommendations based on data that we assembled through research. Your strategy will be developed by our business consultants based on your goals, timeline, budget, etc - your organizational parameters are accounted for in your campaign.
Management
SEO campaigns are rich in management responsibilities. We are committed to getting you the information you need, before you ask for it. You will be assigned a business consultant who will be at the forefront of your campaign for its entire lifecycle. This includes being part of the research, reports, presentations and strategy development. Your reports will be delivered on schedule or on an as requested basis. ROI management is included, this means that we are looking at how much you are spending and comparing it to the results of your campaign. We offer a personalized SEO management service.
Content Generation
Content is probably the toughest element to SEO. Information rich, unique and high quality content is the nucleus behind your information system. Organization, availability and useful user features are part of your website, but writing content is not as easy for our clients as it may seem. We have several research specialists and editors who create unique, quality, content for your project as part of the service bouquet. This is the longest lead-time element and is done on a document basis. We cover the spectrum and assign content tasks to the right individual, whether it is legal, business, technical or off road suspension components - we have a writer up to the task. Our analysts will optimize and we'll even publish the material on new or existing pages as part of your fully managed campaign.