Campaign Design

Designing your SEO campaign starts with your business, not your website. The strategy behind how you will market your services or products to the world through organic search initiatives starts with your organizational objectives, industry and resources. The SEO landscape is modeled so we can begin to shape up campaign directions. Any SEO initiative that starts with running tools on your server, or website, is purely tactical. We develop strategic initiatives with each business solution that focuses on reaching your goals.

We are committed to developing realistic search engine marketing campaigns. We aim to grow a long-term relationship with each client organization. This means that we create our own job security by measurable progress, not just ongoing optimization. We look deep into your industry, the players in it and how we will competitively market your services through your search engine marketing campaign. This means doing our homework and following our research findings.

Marketing Campaign Analysis

Our business consultants are listeners as well as expert analysts. We identify and prioritize visitor acquisition channels. Improving your bottom line is our goal, we're all in business for a reason - by strategically prioritizing target markets, identified during discovery and research, your marketing campaign is broken down into segments. This enables our engagement managers to work with the operational parameters of your organization that will provide high success rates.

Marketing campaign design is a full spectrum activity. What are your customers searching for? What questions do they have? What drives revenue related activity on websites they visit? Putting your website high on the search engine rankings for your industry keywords is one thing, getting click throughs is another... however, turning visitors into customers is the goal. Our campaigns begin with designing an Internet property that cater to your markets, offering users the information features and tools that they are looking for. We offer innovative thinking that leads to well ranked and high performing websites.

Website Theme and Search Engine Optimization

Defining the theme for your website's information is a strategic first step. This is going to determine the scope of the optimization project. Through detailed analysis, your website's theme, supporting topics and keyword market will all be defined in your campaign strategy. This enables us to flesh out the information requirements, initial organizational structure, and we can then begin to visualize the project.

Campaign ROI

There’s a security feature built into our business programs, for all of our clients. That is creating an investment scenario focusing on return. By analyzing your product or service, competition, SEO landscape, nature of your industry, time and cost estimates and keyword market sizes, we can create financial forecasts, or pro forma, that show each phase of the campaign. This allows our consultants to take approximate rankings by search engine, estimated keyword query totals, click through rates and website conversions in order to create a financial model around the campaign. We know business, and if you’re spending more money than you’re making and don’t have measurable results to prove a break-even point is coming (and after that, profitability) - there’s no secret as to what’s going to happen next. Each client scenario is unique and each business and industry is different. Which is why we always take our custom business approach to building a financial case into our solution.

ROI Example

This example was taken from an SEO campaign design for a distributor of satellite services. Our business analyst took performance data from an existing website, competitive analysis, tele-sales conversions from leads purchased and constructed a financial model for Internet acquired leads. The second table is traffic delivered from another optimized web property that was an unbiased resource on the topic, however the client had "exclusive" advertising rights on the site, which we compiled with conversion, activation and cancellation data to present the secondary model. This allows us to illustrate the marketing campaign ROI. This particular project was in a competitive industry and the search counts for the keyword theme were staggering, and these figures were padded relatively low.

We develop a business case around your SEO initiative. This means that our consultants take into account your investment and create the financial case for your organization, showing estimated organic leads from the performance of the optimization, site visitors and action conversions that lead to revenue.