Keyword Research

Quite possibly the most important phase of any SEO campaign, keyword research is where you choose your optimization targets based on the keyword market and your campaign strategy. This begins with business analysis and our consultants will identify primary and secondary keyword markets. This is done by analysis of your product, service and industry. Your competition comes into play next, we assess competitive instances following the initial discovery phase. Once our business consultants have compiled primary and secondary markets, our SEO team then uses keyword tools to create a report that illustrates approximate market size so that we can being to shape up customer acquisition benchmarks for your marketing campaign.

Keyword Tools

We utilize several tools during keyword research. This allows us to not only gauge how many times a word or phrase is searched, but also analyze the entire keyword market for additional multi-word phrases that appear to be additional customer acquisition channels. All of these tools are rubber rulers, nobody has actual search counts of any given keyword or phrase, except the search engines themselves. These tools are used by experienced SEO's and business consultants and they're just that, "tools", however in the hands of certified Bruce Clay SEOToolset Analysts, these are powerful assets.

SEO Toolset The SEO Toolset uses a search count seed value from the Overture Keyword Selection Tool, which is passed through a proprietary algorithm that renders approximate queries per day as well as estimated values of queries by major search engines.

Keyword Discovery Trellian, based out of Australia, has a very powerful keyword research tool, Keyword Discovery. This has the most features out of any keyword application on the Internet, and it's constantly being improved. The values rendered here are total queries in the last 12 months. These figures are taken from Meta Search Engines. This tool also allows you to view search counts seasonally, geographically and more.

Word Tracker Another excellent tool that is great for detailed keyword phrase analysis. This is useful for digging into a keyword phrase for more variants and suggestions. Here the value rendered is queries in the last 90 days and also offers a predicted query value.

Overture Keyword Selection Tool This tool is based on the Overture keyword inventory, showing queries per day as their rendered value. This tends to deliver the highest search count for a given keyword or phrase, almost every time, a bit optimistic, however still a usefull tool during keyword research.